At {{company}}, we are committed to protecting your privacy and ensuring the security of your personal data. As a global leader in innovative footwear, we prioritize transparency and trust, aligning our practices with international data protection standards such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This policy explains how we collect, use, share, and safeguard your information when you interact with our website, products, or services.
1. Information We Collect
a. Personal Data You Provide
Registration: When creating an account, we collect your name, email address, phone number, and billing/shipping details.
Purchases: Payment information (handled via secure third-party processors like Stripe or PayPal) and order history.
Surveys/Preferences: Voluntary responses to customer feedback surveys or style preferences.
b. Automated Data
Website Interaction: IP address, browser type, device information, cookies, and usage patterns (e.g., pages visited, time spent).
IoT Devices: For select smart boots with embedded sensors, anonymized data on usage patterns (e.g., step count, terrain adaptation) is collected solely to improve product performance.
c. Third-Party Sources
Publicly available data (e.g., social media profiles if linked via consent).
Partnerships (e.g., loyalty program details from affiliate retailers).
2. How We Use Your Data
We use your information exclusively to:
Fulfill Orders: Process purchases, manage shipping, and handle returns.
Personalize Experience: Recommend products, customize marketing, and improve website usability.
Enhance Product Innovation: Analyze IoT sensor data to refine comfort technologies (e.g., heel stability algorithms).
Comply with Legal Obligations: Meet regulatory requirements or respond to lawful requests.
Communicate: Send order updates, newsletters (opt-in), and service alerts.
No Unsolicited Marketing: We will not share your data with third parties for unsolicited marketing purposes without explicit consent.
3. Your Data Rights
You have the right to:
Access/Portability: Request a copy of your data or transfer it to another provider (GDPR-compliant).
Correct/Update: Update inaccuracies in your profile via account settings.
Delete: Erase your data (with exceptions for legal or contractual obligations).
Opt-Out: Withdraw consent for marketing emails via the unsubscribe link in our messages.
Exercise Your Rights: Submit requests through our Privacy Portal or contact our Data Protection Officer (DPO) at {{email}}.
4. Data Sharing & Third Parties
We share data only with trusted partners under strict confidentiality agreements:
Logistics Providers: DHL, FedEx (data used solely for delivery).
Service Providers: Cloud storage (AWS, Google Cloud), analytics tools (Google Analytics), and CRM systems (HubSpot).
Legal Authorities: Required disclosures under law enforcement or regulatory requests.
No Sale of Data: We do not sell personal data to advertisers or data brokers.
5. Data Security
We implement industry-leading safeguards:
Encryption: SSL/TLS for data in transit; AES-256 encryption for stored data.
Access Controls: Role-based permissions and multi-factor authentication for employees.
Regular Audits: Penetration testing and third-party security assessments.
Employee Training: Annual GDPR/Cybersecurity workshops for all staff.
6. Children’s Privacy
Our services are not directed at individuals under 13. We do not knowingly collect data from children without parental consent. If discovered, we delete such data promptly.
7. International Data Transfers
Data transferred outside your country (e.g., EU-to-US) is secured via:
Standard Contractual Clauses (SCCs) approved by the EU Commission.
Privacy Shield certification for US-based partners (if applicable).
8. Cookies & Tracking
We use cookies to:
Essential: Enable checkout and security features (strictly necessary).
Analytics: Track traffic via Google Analytics (opt-out via browser settings).
Preferences: Remember language or theme selections.
Third-Party Cookies: Social media plugins (e.g., Instagram) are disabled by default.
9. Policy Updates
We may revise this policy annually or after significant changes. Updates will be posted on our website with a “Last Updated” timestamp.
10. Contact Us
For questions or concerns, reach our Privacy Team:
Email: {{email}}
Mail: {{address}}
Phone: {{telephone}}
Your Trust is Our Priority
At {{company}}, we believe privacy is a fundamental right. By combining cutting-edge security with ethical data practices, we ensure your journey with us is as safe as the shoes you wear.